How are the fraud0 channels created?

For more details on the creation of fraud0 default channels, please refer to the logic outlined below:

Direct

Sessions have no referrers outside of the domain where the script is running, no UTM sources are specified and there are no tracking IDs (gclid, fbclid, etc).

Google Ads

There is either:

• a gclid tracking parameter

• A utm_source of “google” or “google-ads”

A utm_source of “google-shopping” or “dv360” is excluded.

Google Shopping

A utm_source of “google-shopping” is present.

Facebook Ads

There is either:

• A fbclid tracking parameter

• A utm_source of “facebook”, “fb” or “meta”

A utm_source or referrer indicating instagram is excluded.

Instagram Ads

There is either:

• A utm_source of “instagram” or “ig”

• The referrer indicates instagram, and either fbclid tracking parameter or a utm_source of “meta”.

Microsoft Ads

There is either:

• A msclkid tracking parameter

• A utm_source of “bing”

Linkedin Ads

There is either:

• A li_fat_id tracking parameter

• A utm_source of “linkedin”

TikTok

A utm_source of “tiktok” is present.

Criteo

A utm_source of “criteo” is present.

The Trade Desk

A utm_source of “ttd” or “TTD” is present.

RTB House

A utm_source of “rtbhouse” or “rtb_house

DV360

A utm_source of “dv360” or “DV360” is present.

Emarsys

A utm_source of “emarsys” or “emarsys_auto” or “emarsys_manual” is present.

Parcellab

A utm_source of “parcellab” is present.

MSN

A utm_source of “msn” or “msn,bing” is present.

Awin

A utm_source of “awin” is present.

Newsletter

A utm_source includes one of: 

• “newsletter”

• “erinnerungsservice_newsletter”

• “verlag_newsletter”                                    

• “shop_newsletter”

• “red_newsletter”

• “email-job-newsletter-postnewtab”

• “bonline_newsletter”

Idealo

A utm_source includes one of:

• “idealo”

• “http://idealo.de ”

• “idealo_fb”

• “idealo_de”

• “idealo_at”

• “idealo-at”

SEO

No utm_source or tracking id is present, and the referrer includes one of:

• Google

• Bing

• Yahoo

• Duckduckgo

• Ecosia

• Brave Search

Social

No utm_source or tracking id is present, and the referrer includes one of:

• Facebook

• Instagram

• Snapchat

Other referrers

No utm_source or tracking id is present, a referrer exists but is not used in one of the other rules.

Additional channels

Additional channels are automatically present based on the provided UTM parameters.