How are the fraud0 channels created?

For more details on the creation of fraud0 default channels, please refer to the logic outlined below. Channels are evaluated in the order listed — the first matching channel wins. All string comparisons are case-sensitive unless noted otherwise.

Direct

No referrer is present (or referrer is empty), no utm_source is set, and no tracking key (gclid, fbclid, etc.) is present.

DV360

Matches when any of the following is true:

• utm_source is dv360 or DV360
• utm_source_platform is DV360
• The tracking key contains dclid

Google Ads

Matches when any of the following is true:

• A gclid tracking parameter is present
• utm_source is google, google-ads, or adwords

Exclusions: Does not match if utm_source is google-shopping, google_shopping, dv360, or DV360.

Google Shopping

utm_source is google-shopping or google_shopping.

Facebook Ads

Matches when any of the following is true:

• A fbclid tracking parameter is present
• utm_source is facebook, fb, or meta

Exclusions: Does not match if utm_source is instagram, ig, igshopping, or IGShopping, or if the referrer is instagram.com, l.instagram.com, or www.instagram.com.

Instagram Ads

Matches when any of the following is true:

• utm_source is instagram, ig, igshopping, or IGShopping
• The referrer is an Instagram domain (instagram.com, www.instagram.com, l.instagram.com) combined with either a fbclid tracking parameter or utm_source of meta

Microsoft Ads

Matches when any of the following is true:

• A msclkid tracking parameter is present
• utm_source (case-insensitive) is one of: bing, bing.com, bing-nl, bing-de, msn, microsoft, microsoft-ads, msads, ms_ads, bing,bing

MSN Organic

utm_source (case-insensitive) is msn and no msclkid tracking parameter is present.

Caution

Because Microsoft Ads is evaluated first and also matches utm_source=msn, sessions with utm_source=msn will typically be classified as Microsoft Ads regardless of whether msclkid is present. MSN Organic only applies if your custom channel mapping configuration reorders the evaluation priority.

LinkedIn Ads

Matches when any of the following is true:

• A li_fat_id tracking parameter is present
• utm_source is linkedin

SEO

No utm_source or tracking key is present, and the referrer matches one of the following search engine domains:

Search Engine	Matched Domains
Google	google% (LIKE pattern), www.google.% (LIKE pattern)
Bing	bing.com, www.bing.com
Yahoo	search.yahoo.com, r.search.yahoo.com, de.search.yahoo.com, nl.search.yahoo.com, ch.search.yahoo.com, at.search.yahoo.com, fr.search.yahoo.com, search.yahoo.co.jp, de.yahoo.com
DuckDuckGo	duckduckgo.com, www.duckduckgo.com
Ecosia	ecosia.org, www.ecosia.org
Brave Search	search.brave.com

Note

Google domains use SQL LIKE patterns (% is a wildcard), so any subdomain of google (e.g., www.google.de, www.google.co.uk) will match.

Social

No utm_source or tracking key is present, and the referrer is one of the following social domains:

Platform	Matched Domains
Facebook	facebook.com, www.facebook.com, m.facebook.com, lm.facebook.com, l.facebook.com
Instagram	instagram.com, www.instagram.com, l.instagram.com
Snapchat	snapchat.com, www.snapchat.com
TikTok	tiktok.com, www.tiktok.com

Other Referrers

A referrer is present, but no utm_source or tracking key is set, and the referrer does not match any search engine domain (SEO) or social domain (Social) listed above.

Criteo

utm_source is criteo or Criteo.

The Trade Desk

utm_source is TTD or ttd.

TikTok

Matches when any of the following is true:

• The referrer is tiktok.com or www.tiktok.com
• utm_source starts with tiktok (LIKE pattern tiktok%)
• A ttclid tracking parameter is present

RTB House

utm_source is rtbhouse or rtb_house.

Emarsys

utm_source is emarsys, emarsys_auto, or emarsys_manual.

Parcellab

utm_source is parcellab.

Awin

utm_source is awin, AWIN, AWin, or httpswwwawincom.

Newsletter

utm_source is newsletter or email-job-newsletter-postnewtab.

Freenet

utm_source is freenet, freenet.de, freenet-internet, freenet.tv, or freenet-mobilfunk.

Idealo

utm_source is idealo, idealo.de, idealo_fb, or idealo_psm.

Snapchat Ads

Matches when any of the following is true:

• A ScCid tracking parameter is present
• utm_source starts with snapchat (LIKE pattern snapchat%)

Telegram Ads

A tgclid tracking parameter is present.

Taboola

Matches when any of the following is true:

• A tbclid or tblci tracking parameter is present
• utm_source is taboola

Pinterest Ads

Matches when any of the following is true:

• An epik tracking parameter is present
• utm_source is pinterest

Reddit Ads

A rdt_cid tracking parameter is present.

Outbrain

Matches when any of the following is true:

• A tracking parameter of obclid, OutbrainClickId, or dicbo is present
• utm_source is outbrain

X/Twitter

A twclid tracking parameter is present.

Yandex Ads

A yclid tracking parameter is present.

Spotify Advertising

A spclid tracking parameter is present.

ChatGPT

utm_source is chatgpt.com.

Additional channels

Additional channels are automatically created based on utm_source values that do not match any of the default channel definitions above.

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Note

Do you still have questions or require further details? Contact our support team for assistance: support@fraud0.com

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