How are the fraud0 channels created?
For more details on the creation of fraud0 default channels, please refer to the logic outlined below:
Direct
Section titled “Direct”Sessions have no referrers outside of the domain where the script is running, no UTM sources are specified and there are no tracking IDs (gclid, fbclid, etc).
Google Ads
Section titled “Google Ads”There is either:
a gclid tracking parameter
A utm_source of “google” or “google-ads”
A utm_source of “google-shopping” or “dv360” is excluded.
Google Shopping
Section titled “Google Shopping”A utm_source of “google-shopping” is present.
Facebook Ads
Section titled “Facebook Ads”There is either:
A fbclid tracking parameter
A utm_source of “facebook”, “fb” or “meta”
A utm_source or referrer indicating instagram is excluded.
Instagram Ads
Section titled “Instagram Ads”There is either:
A utm_source of “instagram” or “ig”
The referrer indicates instagram, and either fbclid tracking parameter or a utm_source of “meta”.
Microsoft Ads
Section titled “Microsoft Ads”There is either:
A msclkid tracking parameter
A utm_source of “bing”
Linkedin Ads
Section titled “Linkedin Ads”There is either:
A li_fat_id tracking parameter
A utm_source of “linkedin”
TikTok
Section titled “TikTok”A utm_source of “tiktok” is present.
Criteo
Section titled “Criteo”A utm_source of “criteo” is present.
The Trade Desk
Section titled “The Trade Desk”A utm_source of “ttd” or “TTD” is present.
RTB House
Section titled “RTB House”A utm_source of “rtbhouse” or “rtb_house
A utm_source of “dv360” or “DV360” is present.
Emarsys
Section titled “Emarsys”A utm_source of “emarsys” or “emarsys_auto” or “emarsys_manual” is present.
Parcellab
Section titled “Parcellab”A utm_source of “parcellab” is present.
A utm_source of “msn” or “msn,bing” is present.
A utm_source of “awin” is present.
Newsletter
Section titled “Newsletter”A utm_source includes one of:
“newsletter”
“erinnerungsservice_newsletter”
“verlag_newsletter”
“shop_newsletter”
“red_newsletter”
“email-job-newsletter-postnewtab”
“bonline_newsletter”
Idealo
Section titled “Idealo”A utm_source includes one of:
“idealo”
“idealo_fb”
“idealo_de”
“idealo_at”
“idealo-at”
No utm_source or tracking id is present, and the referrer includes one of:
Bing
Yahoo
Duckduckgo
Ecosia
Brave Search
Social
Section titled “Social”No utm_source or tracking id is present, and the referrer includes one of:
Snapchat
Other referrers
Section titled “Other referrers”No utm_source or tracking id is present, a referrer exists but is not used in one of the other rules.
Additional channels
Section titled “Additional channels”Additional channels are automatically present based on the provided UTM parameters.
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