03 In-Ad-Product

Welcome to the World of In-Ad!

This page introduces the new dashboard and explains key reporting data to help you optimize campaigns. We’ll also showcase a mobilezone case study, where our technology reduced invalid traffic by over 50%. Finally, learn how we detect invalid traffic and differentiate between human and non-human interactions to ensure efficient ad spend.

Welcome to your fraud0 In-Ad-Dashboard

What Insights Can You Gain from the In-Ad Dashboard?

»The In-Ad Dashboard offers comprehensive metrics and visualizations to help you understand the performance of your ad campaigns across various dimensions. You can track ad impressions in different placements, identify invalid traffic, and measure viewable impressions. The dashboard allows filtering by line items, placement domains (web or app), countries, SSPs and displays how impressions fluctuate over time.«

How In-Ad Technology Works: A Case Study Example

Executive Summary

mobilezone, a leading telecommunications provider, worked with fraud0 to reduce invalid traffic in their display campaigns. Implementing fraud0's technology across a programmatic channel reduced invalid traffic by 52% - from 27% down to 13% in just two weeks. The ongoing optimization aims to reduce invalid traffic to below 5%.

»fraud0 allowed us to see wasted ad spend and redirect funds towards human engagements. So simple.«

The Challenge

High levels of invalid traffic (IVT) in display campaigns

mobilezone faced challenges with high IVT rates, impacting their budget and diluting campaign effectiveness. The need to differentiate between human and bot traffic was crucial for optimizing ad spend and improving campaign outcomes.

The Issue

27% invalid traffic across display campaigns

In the initial stage, mobilezone aimed to gain deeper insights into their website traffic to improve their overall digital strategy. To accomplish this, they implemented the fraud0 tag, which required only a single line of code for seamless integration. This tag was deployed on their two primary websites, DeinHandy and Sparhandy. By doing so, mobilezone aimed to collect detailed data on user interactions, identify potential sources of invalid traffic, and enhance their ability to optimize their online presence.

Initial assessments revealed that a significant portion of traffic consisted of non-human interactions, jeopardizing budget efficiency and campaign accuracy. Specifically, 27% of mobilezone's traffic on a programmatic channel was found to be invalid throughout the campaigns.

The Solution

Block low-quality domains & apps

To fight invalid traffic, mobilezone launched the second stage by implementing fraud0’s in-ad tag, which provides detailed insightsinto ad delivery, viewability, and fraud techniques like ad stacking or pixel stuffing. fraud0’s in-ad tag identified high invalid traffic rates:

• Specific campaigns had up to 76.51% invalid interactions in app environments

• Many high-risk domains & apps had over 95% invalid traffic

Understanding the extent of invalid traffic, mobilezone, in collaboration with fraud0, began refining their targeting and excluding low-quality domains and apps. Gradual adjustments led to improved allocation of the advertising budget. Invalid traffic significantly decreased, and the refined strategy resulted in a 52% reduction in wasted ad spend. It is now crucial to continue monitoring ad placements to ensure ongoing optimization. This will help further reduce the invalid traffic rate and maintain it at a low level saving valuable ad budget.

For more information about the In-Ad Dashboard, please explore the In-Ad FAQ section.