Create new audience in Facebook Business Manager
Follow these steps to create a new Facebook audience for the audience exclusion.
Login to your Facebook Business Manager Account
Click on the Audiences item in the main menu
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Click on Create Audience (1) and then on Custom Audience (2)
![](../__attachments/12451841/fraud0%20-%20Facebook%20Business%20Manager%20-%20new%20Audience-20221117-182423.jpg?inst-v=2a066aa5-fe7b-4122-ab6a-55b5119d40eb)
![](../__attachments/12451841/fraud0%20-%20Facebook%20Business%20Manager%20-%20Custom%20Audience-20221117-182504.jpg?inst-v=2a066aa5-fe7b-4122-ab6a-55b5119d40eb)
In the Your Sources section select Website as the custom audience source
![](../__attachments/12451841/CleanShotfraud0_Implementation%20Guide%201.3%20-%20Google%20Docs%20-%20000481-20221110-160950.jpg?inst-v=2a066aa5-fe7b-4122-ab6a-55b5119d40eb)
Select your website audience tag from the drop-down in the Source section and increase the retention to 90 days. This indicates how long the user or bot is being re- or de-targeted.
Give your Audience a descriptive name, e.g. F0_Negative Audience
![](../__attachments/12451841/CleanShotfraud0_Implementation%20Guide%201.3%20-%20Google%20Docs%20-%20000483-20221110-161058.jpg?inst-v=2a066aa5-fe7b-4122-ab6a-55b5119d40eb)
Select your custom event (F0Event-FB) from the All website visitors drop-down
![](../__attachments/12451841/CleanShotfraud0_Implementation%20Guide%201.3%20-%20Google%20Docs%20-%20000485-20221110-161148.jpg?inst-v=2a066aa5-fe7b-4122-ab6a-55b5119d40eb)
Click on Create Audience
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