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Create new audience in Facebook Business Manager

Follow these steps to create a new Facebook audience for the audience exclusion.

  • Click on Create Audience (1) and then on Custom Audience (2)

  • In the Your Sources section select Website as the custom audience source

  • Select your website audience tag from the drop-down in the Source section and increase the retention to 90 days. This indicates how long the user or bot is being re- or de-targeted.

  • Give your Audience a descriptive name, e.g. F0_Negative Audience

  • Select your custom event (F0Event-FB) from the All website visitors drop-down

Click on Create Audience

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