Create new audience in Microsoft Ads

Follow these steps to create a new Microsoft Ads audience for the audience exclusion.

• Click on the Audiences item in the main menu under Shared Library

• Click on Create audience

• Name your Audience (F0_Negative Audience (1))

• Select Remarkting list (2) in the Type section and click Next (3)

• Select the UET Tag you implemented on the website. Under Whom to add to your audience select Custom Events and type in the data below:

• Copy and paste the same names into the code

You need this code to complete the GTM implementation.

• Extend the Membership duration to 90 days

Save the audience