GA4

• Go to your Google Tag Manager Workspace

• Navigate to Tags (1) and click New (2) in the top-right corner

• Within the Tag Configuration section select Google Analytics: GA4 Event

• Give your tag a name GA4 - Event - fraud0 (1) and select your GA4 Configuration Tag (2) (here: “GA4_master_tag”)

• Use fraud0 as Event Name (3)

• Add a new row in the User Properties section (4) and type in

  • fraud0_traffic_status in the Property Name column and

  • {{DLV F0}} below Value

• The code above makes sure you get the Value dynamically filled with the values previously defined.

• In the Triggering section (5) you need to assign the F0 Trigger you have created before

Learn more:

• Go to your Google Analytics Account

• Open the Admin area

• Click on Custom definitions (1) and click on Create custom dimensions

• Choose “User” (2) as Scope

• Enter “fraud0_traffic_status” (3) as User property

• If you like, you can also set “fraud0_traffic_status” as the Dimension name (4) (the Dimension name can alternatively be created according to your GA4 naming conventions)

• Add a description if you like

To validate the fraud0-event in Google Analytics (GA4), you need to trigger the custom event with the GA4-tag first and check if the event is properly sent to your property.

• Go to your Google Analytics Account

• Navigate to your property and go to Reports -> Real Time overview in the left-hand navigation bar

• You should now be able to see the F0-event in the Event count by Event name tile

Follow these steps to create a segment in Google Analytics (GA4) for the visualization of invalid traffic in your reports.

• Go to your Google Analytics Account

• Navigate to Admin in the left-hand navigation menu and open it.

• Click on Segments in the Data Display tile.

Click on New Segment.

In the overlay titled “Build new segment” click on User Segment.

Now you can create the following segment:

F0 segment for invalid traffic

• Give your audience a proper name (e.g. “F0 segment for bot traffic”)

• Select the “fraud0_traffic_status” parameter in the menu (below Dimensions → Custom → User scoped) and add the condition “exactly matches ( = )” “yes” (do not check “at any point in time”)

• Click on Add group to exclude, select again the “fraud0_traffic_status” parameter in the menu and add the condition “contains” “no” (do not check “at any point in time”)

• Optionally, you do have the possibility to directly build an audience out of this segment by checking the Build an audience option (4). If you decide to do this, set the Membership Duration to Set to maximum limit

Optionally, you do have the possibility to directly build an audience out of this segment by clicking on the three dots and then Create an audience.

If you decide to do this, set the Membership Duration to Set to maximum limit

Follow these steps to create an audience in Google Analytics (GA4) for the visualization of invalid traffic in your reports.

• Go to your Google Analytics Account

• Click on the Settings symbol in the lower-left corner and then on Audiences within Data Display

• Click on New audience

• Within the overlay, click on Create a custom audience within the Start from scratch section

Another overlay opens and provides you with the possibility to create the following three audiences:

F0 Audience for invalid traffic

• Give your audience a proper name (e.g. “F0 audience for bot traffic exclusion”)

• Select the “fraud0_traffic_status” parameter in the menu (below Dimensions → Custom → User scoped) and add the condition “exactly matches ( = )” “yes” (do not check “at any point in time”)

• Click on Add group to exclude, select again the “fraud0_traffic_status” parameter in the menu and add the condition “exactly matches ( = )” “no” (do not check “at any point in time”)

• Set the Membership Duration to Set to maximum limit

Please have a look at our setup guides: