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Implement fraud0 Conversion Tag via Google Tag Manager (GTM)

Step 1: Get your fraud0 Conversion Tag code

The Conversion Tag enables us to fine-tune our detection algorithms, by tagging sessions that lead to a conversion we can detect false-positives, i.e. when a session marked as a bot performs an action only a real user would do. Please place the Conversion Tag on your confirmation pages, e.g. payment confirmation page.

  • Login to your fraud0 Dashboard

  • Navigate to Implementation

  • You can find the code in the Conversion Tag section

  • Copy the code


The code looks like this:

<script type="text/javascript">
fraud0 = window.fraud0 || [];

Step 2: Add a new tag in Google Tag Manager

  • Name the new tag F0 Conversion Tag

  • Open Tag Configuration and select Custom HTML

  • Paste your code from Step 1 into the HTML field (1)

  • Check Support document.write (2)

  • Set Tag firing priority to 800 (3) in Advanced Settings

  • Set Triggering to the equivalent purchase trigger from your website (e.g. a trigger based on your confirmation page or a specific purchase event)

Click on Save

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