Create new Floodlight activity
Login to your Campaign Manager 360 account
Navigate to an advertiser
Click the Floodlight tab in the left navigation panel and select Activities
Click the + Floodlight activity button
Name your new Floodlight activity (F0_Activity_Invalid_Traffic (1))
Select Counter (2) as the type
Click on Activity group (3)
Select one if you have already set up an activity group for fraud tracking, otherwise choose a unique name for the new group e.g. Fraud0 and click on create new
Enter a group Tag string (1), which the Floodlight servers use to identify the activity group, e.g. Fraud0
This field is essential as you need it for the GTM setup of the Floodlight Counter!
Click on Create (2)
Define an Activity Tag String (1) under the Advanced properties section and click on Save (2)
This field is essential as you need it for the GTM setup of the Floodlight Counter!
Campaign Manager 360 adds the Floodlight activity group to the table and you can now build an audience based on the activity.
Please find more detailed information on Activity groups and Floodlight activities in the Google Helpcenter:
Need support?
Do you still have questions or require further details? Contact our support team for assistance!