Google Analytics Setup – Universal Analytics (optional)
This functionality is not available for trial customers
This guide helps you to connect fraud0 with your Google Analytics (Universal Analytics) account. This set up is optional.
We would like to point out that google Analytics is randomly filtering out some IVT traffic and the google Analytics tag usually fires AFTER consent - both can lead to different numbers in your google Analytics and the fraud0 interface
There are a total of 3 steps you need to take to display invalid traffic in Google Analytics:
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