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Implement Google Analytics (UA) Tag in Google Tag Manager

This page shows you, how to implement the Google Analytics Tag (Universal Analytics) via Google Tag Manager.

  • Within the Tag Configuration section select Google Analytics: Universal Analytics

  • Give your tag a name (e.g. UA - Event - fraud0 (1)) and choose Track Type Event (2)

  • Name the value for Category “F0flag” (3) (or something similar) and use the built-in-variable {{Event}} for the parameter Action (4) to get the event name as the value

  • Set Non-Interaction Hit to “True” (5)

  • Select your Google Analytics Settings variable (6) within the Google Analytics Settings section

  • In the Triggering section you need to assign the F0 Trigger (7) you have created before

Save the configuration

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