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Implement Google Analytics (GA4) Tag in Google Tag Manager

This page shows you, how to implement the Google Analytics Tag (Universal Analytics) via Google Tag Manager.

  • Within the Tag Configuration section select Google Analytics: GA4 Event

  • Give your tag a name GA4 - Event - fraud0 (1) and select your GA4 Configuration Tag (2) (here: “GA4_master_tag”)

  • Use fraud0 as Event Name (3)

  • Add a new row in the User Properties section (4) and type in

    • fraud0_traffic_status in the Property Name column and

    • {{DLV F0}} below Value

  • The code above makes sure you get the Value dynamically filled with the values previously defined.

  • In the Triggering section (5) you need to assign the F0 Trigger you have created before

Save the configuration

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