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Google Analytics Setup – GA4 (optional)

This functionality is not available for trial customers.

This guide helps you to connect fraud0 with your Google Analytics (GA4) account. This set up is optional.

We would like to point out that google Analytics is randomly filtering out some IVT traffic and the google Analytics tag usually fires AFTER consent - both can lead to different numbers in your google Analytics and the fraud0 interface

There are a total of 4 steps you need to take to display unwanted traffic in Google Analytics:

  1. Implement Google Analytics (GA4) Tag in Google Tag Manager →

  2. Create Custom Dimension in Google Analytics (GA4) →

  3. Check the custom event in Google Analytics (GA4) →

  4. Create segments and audiences for bot- and/or low-traffic exclusion in Google Analytics (GA4) →

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