Skip to main content
Skip table of contents

Implement Microsoft Advertising Tag in Google Tag Manager

This page shows you, how to implement the Microsoft Advertising Tag via Google Tag Manager. This Tag is needed to create a new Microsoft Ads audience for the audience exclusion.

  • Within the Tag Configuration section select Custom HTML. The Custom HTML Template will open next.

There is also a Microsoft Advertising Universal Event Tracking Template, but we recommend using the Custom HTML method.

  • Give your tag a name (F0 Bing Tag) and paste your tracking code from the Microsoft UET tag into the HTML field. You will get the tracking code in the audience creation process described below.

  • In the Triggering section you need to assign the F0 Trigger you have created before.

Save the configuration

Need support?

Do you still have questions or require further details? Contact our support team for assistance!

Send us an email →

JavaScript errors detected

Please note, these errors can depend on your browser setup.

If this problem persists, please contact our support.