Skip to main content
Skip table of contents

Implement fraud0 Main Tag via Google Tag Manager (GTM)

fraud0 provides two different javascript tags:

  • fraud0 Main Tag
    This is the main code and responsible for providing you a detailed traffic analysis including invalid traffic. We also include here our pixel tracking script, this loads a small 1x1 pixel above the top of the page so we can catch bots that leave before our main tag is able to execute.

  • fraud0 Conversion Tag
    This code enables us to fine-tune our detection algorithms, by tagging sessions that lead to a conversion we can detect false-positives, i.e. when a session marked as a bot performs an action only a real user would do.

We recommend implementing the fraud0 code directly on your website. This allows us to catch bots that have already bounced before the GTM could even launch.

Learn how: Implementing fraud0 Main Tag directly on your website →

This page shows you, how to implement the fraud0 Main Tag code via Google Tag Manager on your website. If you want to implement the fraud0 Conversion Tag on your website, please read:

Implement fraud0 Conversion Tag directly on your website →

Implement fraud0 Conversion Tag via Google Tag Manager →

Step 1: Get your fraud0 Main Tag code

  • Login to your fraud0 Dashboard

  • Navigate to Implementation

  • You can find your fraud0 code in the Main Tag section

  • Copy the code


The code should look something like this:

<!-- fraud detection BODY TAG -->
<script async src=""></script>
<script>(function(){var i=document.createElement('img');i.src=''+Math.random()+'.'+(new Date()).getTime();
<!-- End of FRAUD0 BODY TAG -->

Step 2: Add a new tag in Google Tag Manager

  • Name the new tag fraud0 Tag

  • Open Tag Configuration and select Custom HTML

  • Paste your code from Step 1 into the HTML field (1)

  • Check Support document.write (2) >>> Step 2 is not necessary, as a new module for rendering user-defined HTML tags is now available in Google Tag Manager. This new module also supports calls to “document.write()”.

  • Set Tag firing priority to 1000 (3) in Advanced Settings

  • Set Triggering to All Pages (4)

Click on Save

Need support?

Do you still have questions or require further details? Contact our support team for assistance!

Send us an email →

JavaScript errors detected

Please note, these errors can depend on your browser setup.

If this problem persists, please contact our support.