Create a new audience in Google Ads
Follow these steps to create a new Google Ads audience for the audience exclusion.
Login to your Google Ads Account
Navigate to Tools and Settings (1) → Audience Manager (2) in the main navigation bar
Click on Segments (1) and then on the Add (2) button
Select Website Visitors from the drop-down
Name your audience (F0_Negative_Audience (1))
Select the appropriate tag (F0 Google Ads Tag (2)) that you also used to fire the custom event in GTM together with your Google Ads Remarketing Tag
In the Visited Page section select the F0Event-Google Ads (3) in the drop-down
You should furthermore extend the membership duration to the maximum value of 540 days (4)
Click on Create Segment
Do you still have questions or require further details? Contact our support team for assistance!