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Implement Facebook Business Manager Tag (Step 1/4)

• Go to your Google Tag Manager Workspace

• Navigate to Tags (1) and click New (2) in the top-right corner

• Within the Tag Configuration section select Discover more tag types in the Community Template Gallery.

• Search for “Facebook”. In this implementation guide, we will use the Facebook Pixel by facebookarchive template. Click on it and the Facebook Pixel Template will open next.

• Give your Tag a name (F0 FB Tag (1)) and enter your Facebook Pixel ID (2)

• Under Event Name → Custom define the custom event F0Event-FB (3). The event will show up in the Facebook Business Manager as soon as the tag was fired once together with the custom event.

• In the Triggering section you need to assign the F0 Trigger (4) you have created before.

Learn more:

Check Custom Events (Step 2/4)

To create the fraud0 Audience in Facebook Business Manager, you need to trigger the custom event with the Facebook Tag first and check if the event is listed in your account.

• Login to your Facebook Business Manager Account

• Navigate to Events manager in the main navigation bar

• If the F0Event-FB Event appears (as shown in the screenshot on the right), you can proceed with creating the Audience.

Create New Audience (Step 3/4)

Follow these steps to create a new Facebook audience for the audience exclusion.

• Login to your Facebook Business Manager Account

• Click on the Audiences item in the main menu

• Click on Create Audience (1) and then on Custom Audience (2)

• In the Your Sources section select Website as the custom audience source

• Select your website audience tag from the drop-down in the Source section and increase the retention to 90 days. This indicates how long the user or bot is being re- or de-targeted.

• Give your Audience a descriptive name, e.g. F0_Negative Audience

• Select your custom event (F0Event-FB) from the All website visitors drop-down

Exclude fraud0 Audience (Step 4/4)

• Login to your Facebook Business Manager Account

• Go to Ads manager in the main navigation

• Create a new campaign or exclude the fraud0 Audience from your existing campaigns

• Select a chosen AdSet and click on Edit

• Scroll down until you see the Audience section and search for the F0_Negative Audience to exclude the list from your campaigns

• Click on Next and publish to save your campaign exclusion

In the upcoming steps, you will need to create Negative Audience lists for your other channels.

Please have a look at our other setup guides: