Skip to content
Knowledge Center

Meta Ads

This guide helps you to connect fraud0 with your Facebook Business Manager account. There are a total of 4 steps you need to take to protect your advertising budget on Facebook / Instagram.

Follow these steps:

  1. Implement Facebook Business Manager Tag (Step 1/4)
  2. Check Custom Events (Step 2/4)
  3. Create New Audience (Step 3/4)
  4. Exclude fraud0 Audience (Step 4/4)

  1. Implement Facebook Business Manager Tag in Google Tag Manager (Step 1/4)

    This step shows you, how to implement the Floodlight Counter Tag via Google Tag Manager.

    GTM workspace Tags section with New button highlighted

    • Within the Tag Configuration section select Discover more tag types in the Community Template Gallery.
    • Search for “Facebook”. In this implementation guide, we will use the Facebook Pixel by facebookarchive template. Click on it and the Facebook Pixel Template will open next.

    GTM Community Template Gallery with Facebook Pixel template selected

    • Give your Tag a name (F0 FB Tag (1)) and enter your Facebook Pixel ID (2)
    • Under Event Name → Custom define the custom event F0Event-FB (3). The event will show up in the Facebook Business Manager as soon as the tag was fired once together with the custom event.
    • In the Triggering section you need to assign the F0 Trigger (4) you have created before.
    • Click “Save”

    GTM Facebook Pixel tag configured with F0 FB Tag name, Pixel ID, F0Event-FB custom event, and F0 Trigger

    Learn more:

    Setup fraud0 Google Tag Manager (GTM) event-based Trigger

  2. Check the Custom Event in Facebook Business Manager (Step 2/4)

    To create the fraud0 Audience in Facebook Business Manager, you need to trigger the custom event with the Facebook Tag first and check if the event is listed in your account.

    • Login to your Facebook Business Manager Account
    • Navigate to Events manager in the main navigation bar
    • If the F0Event-FB Event appears (as shown in the screenshot on the right), you can proceed with creating the Audience.

    Facebook Events Manager showing F0Event-FB custom event listed

  3. Create New Audience in Facebook Business Manager (Step 3/4)

    Follow these steps to create a new Facebook audience for the audience exclusion.

    Facebook Business Manager main menu with Audiences item highlighted

    • Click on Create Audience (1) and then on Custom Audience (2)

    Facebook Audiences screen with Create Audience button Facebook audience type menu with Custom Audience option

    • In the Your Sources section select Website as the custom audience source

    Facebook Custom Audience source selection with Website option

    • Select your website audience tag from the drop-down in the Source section and increase the retention to 90 days. This indicates how long the user or bot is being re- or de-targeted.
    • Give your Audience a descriptive name, e.g. F0_Negative Audience

    Facebook Custom Audience form with 90-day retention and F0_Negative Audience name entered

    • Select your custom event (F0Event-FB) from the All website visitors drop-down
    • Click “Create Audience”

    Facebook Custom Audience event selector with F0Event-FB chosen from All website visitors

  4. Exclude fraud0 Audience: Create fraud0 Audience from your Facebook Campaigns (Step 4/4)

    • Login to your Facebook Business Manager Account
    • Go to Ads manager in the main navigation
    • Create a new campaign or exclude the fraud0 Audience from your existing campaigns
    • Select a chosen AdSet and click on Edit
    • Scroll down until you see the Audience section and search for the F0_Negative Audience to exclude the list from your campaigns

    Facebook Ads Manager AdSet editor with F0_Negative Audience added to exclusions

    • Click on Next and publish to save your campaign exclusion

    Facebook Ads Manager campaign publishing confirmation screen

Imprint Privacy Policy Terms & Conditions DPA