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Pixel Protect

Secure your Marketing & IT Budget

Effective budget optimization is essential, and Pixel Protect offers substantial benefits. By configuring pixels—such as retargeting pixels—to activate only when traffic is verified as human, you ensure that your platform’s algorithms optimize more efficiently. This approach allows you to pay exclusively for legitimate interactions, reducing costs associated with invalid traffic.

Additionally, many tools, including personalization solutions, charge based on sessions and require pixel integration on your website. With Pixel Protect, you guarantee that these tools incur costs only for verified human traffic, enhancing data accuracy and reducing expenses related to invalid sessions.

  1. Setup Human Traffic Trigger in GTM

    • Select Custom Event from the trigger type list

    GTM trigger type list with Custom Event option

    • Click on Trigger Configuration and select Custom Event, then give your trigger a name (“f0 Human Traffic Trigger”) and use the Event Name “fraud0”. Please select Some Custom Events, choose the DLV F0 variable, “equals” as operator and “no” as value.
    • Click “Save”

    GTM Custom Event trigger configured with F0 Human Traffic Trigger name, fraud0 event name, and DLV F0 variable set to no

  2. Setup Trigger Group

    • In your GTM account, navigate to Triggers (1) and click New (2) in the top-right corner
    • Select Trigger Group as the trigger type and add the f0 Human Traffic Trigger together with the page or event trigger that should control your marketing pixel
    • Save the trigger group and assign it to the pixel or tag that should only fire for verified human traffic

    GTM Triggers section with New button highlighted

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