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This guide helps you to connect fraud0 with your Google Analytics (GA4) account. This set up is optional. There are a total of 4 steps you need to take to display unwanted traffic in Google Analytics.

Follow these steps:

  1. Implement Google Analytics (GA4) Tag (Step 1/4)
  2. Create Custom Dimension (Step 2/4)
  3. Check the Custom Event (Step 3/4)
  4. Create Segment and Audience for Invalid Traffic Exclusion (Step 4/4)

  1. Implement Google Analytics (GA4) Tag in Google Tag Manager (Step 1/4)

    • Within the Tag Configuration section select Google Analytics: GA4 Event

    Implement GA4 Step2

    • Give your tag a name GA4 - Event - fraud0 (1) and select your GA4 Configuration Tag (2) (here: “GA4_master_tag”)
    • Use fraud0 as Event Name (3)
    • Add a new row in the User Properties section (4) and type in
      • fraud0_traffic_status in the Property Name column and
      • {{DLV F0}} below Value
    • The code above makes sure you get the Value dynamically filled with the values previously defined.
    • In the Triggering section (5) you need to assign the F0 Trigger you have created before
    • Click “Save”

    Implement GA4 Step3

    Setup fraud0 Google Tag Manager (GTM) event-based Trigger

  2. Create Custom Dimension in Google Analytics (GA4) (Step 2/4)

    • Go to your Google Analytics Account
    • Open the Admin area
    • Click on Custom definitions (1) and click on Create custom dimensions
    • Choose “User” (2) as Scope
    • Enter “fraud0_traffic_status” (3) as User property
    • If you like, you can also set “fraud0_traffic_status” as the Dimension name (4) (the Dimension name can alternatively be created according to your GA4 naming conventions)
    • Add a description if you like
    • Click “Save” (5)

    Implement GA4 Step4

  3. Check the custom event in Google Analytics (GA4) (Step 3/4)

    To validate the fraud0-event in Google Analytics (GA4), you need to trigger the custom event with the GA4-tag first and check if the event is properly sent to your property.

    • Go to your Google Analytics Account
    • Navigate to your property and go to Reports -> Real Time overview in the left-hand navigation bar
    • You should now be able to see the F0-event in the Event count by Event name tile

    Implement GA4 Step5

  4. Create segment and audience for invalid traffic exclusion in Google Analytics (GA4) (Step 4/4)

    In Google Analytics (GA4) you can create segments that can be used within Google Analytics (GA4) to filter reports, and you can create audiences. Segments can also be made usable as an audience. The setup of segments and audiences works very similar, there are just different entry points.

    a) Create Segment

    b) Create Audience

    Follow these steps to create a segment in Google Analytics (GA4) for the visualization of invalid traffic in your reports.

    • Go to your Google Analytics Account
    • Navigate to Admin in the left-hand navigation menu and open it.
    • Click on Segments in the Data Display tile.

    Implement GA4 Step6

    • Click “New Segment”

    Implement GA4 Step7

    • In the overlay titled “Build new segment” click on User Segment.

    Implement GA4 Step8

    Now you can create the following segment: F0 segment for invalid traffic

    • Give your audience a proper name (e.g. “F0 segment for bot traffic”)
    • Select the “fraud0_traffic_status” parameter in the menu (below Dimensions → Custom → User scoped) and add the condition “exactly matches ( = )” “yes” (do not check “at any point in time”)
    • Click on Add group to exclude, select again the “fraud0_traffic_status” parameter in the menu and add the condition “contains” “no” (do not check “at any point in time”)
    • Optionally, you do have the possibility to directly build an audience out of this segment by checking the Build an audience option (4). If you decide to do this, set the Membership Duration to Set to maximum limit
    • Click “Save”

    Implement GA4 Step9

    • Optionally, you do have the possibility to directly build an audience out of this segment by clicking on the three dots and then Create an audience.

    Implement GA4 Step10

    • If you decide to do this, set the Membership Duration to Set to maximum limit

    Implement GA4 Step11

    • Click on “New audience”

    Implement GA4 Step13

    • Within the overlay, click on Create a custom audience within the Start from scratch section

    Implement GA4 Step14

    Another overlay opens and provides you with the possibility to create the following three audiences:

    F0 Audience for invalid traffic

    • Give your audience a proper name (e.g. “F0 audience for bot traffic exclusion”)
    • Select the “fraud0_traffic_status” parameter in the menu (below Dimensions → Custom → User scoped) and add the condition “exactly matches ( = )” “yes” (do not check “at any point in time”)
    • Click on Add group to exclude, select again the “fraud0_traffic_status” parameter in the menu and add the condition “exactly matches ( = )” “no” (do not check “at any point in time”)
    • Set the Membership Duration to Set to maximum limit
    • Click “Save”

    Implement GA4 Step15

  • Currently, you cannot edit the settings of an audience in Google Analytics (GA4).

  • When you create a new audience, it can take 24 – 48 hours for the audience to accumulate new users (even after initial audience creation). In general, when a new user meets the audience criteria, it can take a day or two for that new user to be included in the audience.

  • When you create an audience, Google Analytics (GA4) adds any users who have met the audience criteria during the last 30 days (assuming you have at least 30 days of data).

  • As you define your audience, the Summary card updates with the number of users who have met your criteria during the last 30 days, so you have an idea of the potential audience size.

More info: https://support.google.com/analytics/answer/9267572?hl=en&ref_topic=9303474#zippy=%2Cin-this-article

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