Universal Analytics

This guide helps you to connect fraud0 with your Google Analytics (Universal Analytics) account. This set up is optional. There are a total of 3 steps you need to take to display invalid traffic in Google Analytics.

1. Implement Google Analytics Tag (UA) (Step 1/3)
2. Check the Custom Event (Step 2/3)
3. Create New Audience (Step 3/3)

Note

We would like to point out that Google Analytics is randomly filtering out some IVT traffic and the Google Analytics tag usually fires AFTER consent - both can lead to different numbers in your Google Analytics and the fraud0 interface

Premium feature

This functionality is not available for trial customers.

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1. Implement Google Analytics (UA) Tag in Google Tag Manager (Step 1/3)

   • Go to your Google Tag Manager Workspace
   • Navigate to Tags (1) and click New (2) in the top-right corner

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   • Within the Tag Configuration section select Google Analytics: Universal Analytics

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   • Give your tag a name (e.g. UA - Event - fraud0 (1)) and choose Track Type Event (2)
   • Name the value for Category “F0flag” (3) (or something similar) and use the built-in-variable {{Event}} for the parameter Action (4) to get the event name as the value
   • Set Non-Interaction Hit to “True” (5)
   • Select your Google Analytics Settings variable (6) within the Google Analytics Settings section
   • In the Triggering section you need to assign the F0 Trigger (7) you have created before
   • Click “Save”

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   Learn more:

   Setup fraud0 Google Tag Manager (GTM) event-based Trigger

2. Check the Custom Event in Google Analytics (UA) (Step 2/3)

   To create the fraud0 Audience in Google Analytics, which can later be used in Google Ads, you need to trigger the custom event with the Google Analytics Tag first and check if the event is properly sent to your property.

   • Go to your Google Analytics Account
   • Navigate to your property and go to Events in the Real Time section in the left-hand navigation menu
   • If you get plenty of events into your account, it might be helpful to use the search field on the right side of the report and search for the value you’ve set for the event category here: “F0flag”.
   • Now you should be able to see the F0-event.

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   Note

   You need the Editor role for the property in which you want to create the audience. More info: https://support.google.com/analytics/answer/2611404?hl=en#zippy=%2Cin-this-article

3. Create New Audience in Google Analytics (UA) (Step 3/3)

   Follow these steps to create a new audience in Google Analytics for the audience exclusion.

   • Click on the Settings symbol (1) in the lower-left corner in Google Analytics and then on Audiences (2) in the Audiences Definition section within the Property settings

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   Note

   You need the Editor role for the property in which you want to create the audience. More info: https://support.google.com/analytics/answer/2611404?hl=en#zippy=%2Cin-this-article

   • Choose a View, which receives the F0-event (in most cases it will be your master view), in the first step Audience source
   • Click Next step

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   • In the Audience Definition step first click on Create new
   • Click Next step

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   • An overlay provides you now with the possibility to define the audience.
   • Set the Filter scope to Users and keep Include
   • Select Event Category as dimension, exactly matching as operator and F0flag as value
   • Click on Apply to save the configuration

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   • You should furthermore extend the Membership duration to the maximum value of 540 days
   • Name your audience “F0_Negative Audience”
   • Click on Next step

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   • Now select the destination(s), in which you want to use the newly created audience, by clicking on the “+ Add destinations” dropdown menu

   Caution

   You can’t change the destination account for Google Ads / Google Marketing Platform destinations after publishing.

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   • Click “Publish”

You did it!

From now on, fake and low-quality traffic will be displayed within your Google Analytics view.

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Note

Do you still have questions or require further details? Contact our support team for assistance: support@fraud0.com

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