Custom Query Parameters
If you use non-standard URL query parameters for tracking purposes — parameters specific to your website or organization — you can register them in fraud0 so they are captured and available in reports.
How to access Custom Query Parameters
Section titled “How to access Custom Query Parameters”- Open the Management area in the fraud0 interface.
- Select the tag you want to configure.
- Click the Custom Query Parameters tab.
Adding a custom parameter
Section titled “Adding a custom parameter”Click + New query parameter, type the parameter name, and click Save. Parameter names may contain alphanumeric characters, underscores, and dashes only.
Once saved, fraud0 will begin capturing the value of that URL parameter for every new session on the associated tag.
Editing and deleting parameters
Section titled “Editing and deleting parameters”Each parameter in the table has Edit and Delete buttons. Deletions cannot be undone — once a parameter is removed, fraud0 stops capturing its value for future sessions.
Common use case: Google Ads placement tracking
Section titled “Common use case: Google Ads placement tracking”A frequent use of custom query parameters is capturing Google Ads placement data via the {placement} ValueTrack parameter. After setting up a tracking template in Google Ads that appends placement={placement} to your URLs, register placement as a custom query parameter in fraud0 so you can analyze valid versus invalid traffic by the website where each ad click occurred.
For a step-by-step guide, see Passing Placement Information via Google Ads to fraud0.
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